One of the minor rationalizations we’re using for undertaking the 24 hours at Daytona is the celebration of birthdays. The MAJOR rationalization is the charity aspect. We’re teaming with Boston Children’s Hospital on a goal of raising $1,000,000.
The current market pricing for a 24hr ride is approx. $250,000 per car. Across 4 drivers it’s $62k each, across 5 drivers, it would be $50k each. This is an all in, turn key, arrive and drive price. Most teams use either a sponsorship or gentleman racer (i.e. fat checkbook) model. Both are viable but stressful in their own right. We’d like to add a third option. Continue reading ‘Sure - Sounds Great….But How Much?’
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